How Saban Brands strategic partnership with Netflix works - Page 2

Dizagaox2 · 08/07/15, 11:39 AM

It seems many people are confused by Saban Brands new partnership with Netflix, which they're starting off with their upcoming big budget kids series "Cirque Du Soleil – Luna Petunia". So to simplify it, here's how it works:

1. Saban Brands is producing the show in association with Cirque Du Soleil Media.

2. Netflix is the exclusive broadcaster of the show worldwide, and it will broadcast under the "Netflix Original Series" banner. However, they do not own the series or have any stake in it.

3. Netflix will be streaming the show in 11-episode batches starting in September 2016, plus special episodes ad-hoc. If all goes to plan, there will be 30 to 40 episodes a year, each 22 minutes or longer.

4. Saban Brands and its licensing partners will be launching merchandise in waves to tie in with each batch of episodes.

5. To ensure the "Cirque Du Soleil – Luna Petunia" brand gets maximum exposure, despite being streaming-only, Saban Brands will be doing off-platform marketing for the series in addition to just having the show on Netflix. This includes a comprehensive consumer products line, interactive digital content and a potential live tour produced by Cirque De Soleil. Adverts will also run across all children's television, despite the show not being on television, and there will be things like home video releases for non-Netflix subscribers.

The above is how Saban Brands is bypassing traditional television networks to launch their big new blockbuster franchise. "Cirque Du Soleil – Luna Petunia" is bigger than Power Rangers from both a cost perspective (the show is lavishly complicated to animate) and the potential profit to be made off of it, as it's pure merchandisable pre-school entertainment targeting BOTH girls and boys equally.

So when people like myself anticipate Power Rangers moving to streaming-only, it comes from a logical place, because Saban Brands is already do it with their other potentially-more-lucrative IPs.

You only need to look at how Dino Charge is being binge-broadcast in major markets like the UK to see Saban Brands doesn't actually care if the show broadcasts overtime or all-in-one-go.

http://www.sabanbrands.com/entertainment/luna-petunia/

08/07/15, 11:39 AM	#1
Dizagaox2 Putty Patroller Join Date: 01/06/15 Posts: 12	How Saban Brands strategic partnership with Netflix works It seems many people are confused by Saban Brands new partnership with Netflix, which they're starting off with their upcoming big budget kids series "Cirque Du Soleil – Luna Petunia". So to simplify it, here's how it works: 1. Saban Brands is producing the show in association with Cirque Du Soleil Media. 2. Netflix is the exclusive broadcaster of the show worldwide, and it will broadcast under the "Netflix Original Series" banner. However, they do not own the series or have any stake in it. 3. Netflix will be streaming the show in 11-episode batches starting in September 2016, plus special episodes ad-hoc. If all goes to plan, there will be 30 to 40 episodes a year, each 22 minutes or longer. 4. Saban Brands and its licensing partners will be launching merchandise in waves to tie in with each batch of episodes. 5. To ensure the "Cirque Du Soleil – Luna Petunia" brand gets maximum exposure, despite being streaming-only, Saban Brands will be doing off-platform marketing for the series in addition to just having the show on Netflix. This includes a comprehensive consumer products line, interactive digital content and a potential live tour produced by Cirque De Soleil. Adverts will also run across all children's television, despite the show not being on television, and there will be things like home video releases for non-Netflix subscribers. The above is how Saban Brands is bypassing traditional television networks to launch their big new blockbuster franchise. "Cirque Du Soleil – Luna Petunia" is bigger than Power Rangers from both a cost perspective (the show is lavishly complicated to animate) and the potential profit to be made off of it, as it's pure merchandisable pre-school entertainment targeting BOTH girls and boys equally. So when people like myself anticipate Power Rangers moving to streaming-only, it comes from a logical place, because Saban Brands is already do it with their other potentially-more-lucrative IPs. You only need to look at how Dino Charge is being binge-broadcast in major markets like the UK to see Saban Brands doesn't actually care if the show broadcasts overtime or all-in-one-go. http://www.sabanbrands.com/entertainment/luna-petunia/